Marketing & sponsorship  // Posts categorised as Marketing & sponsorship

The way, then the lack of will: A story of anti-doping and those who might save it

The history of antidoping can be divided into two overlapping phases. There was once a huge lack of a "way" - inadequate tools to catch doping, leaving antidoping two steps behind the cheats. Advances in science have narrowed this, creating a better "way". This has exposed a bigger problem - a lack of "will". This article describes this, and offers a conceptual solution.

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Sports science, marginal gains and common sense

Bradley Wiggins called marginal gains "a load of rubbish" recently, and while his thoughts were poorly crafted and tainted by the context, it triggered an impassioned defence of the philosophy by Matthew Syed. I've always thought the concept trivialized sports science, and was arrogantly dismissive of the realities that there's really nothing unique about it. As a source of competitive advantage in elite sport, it cannot stand. More on that in this piece.

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Ban the Nike Vaporfly & other carbon fiber devices for future performance credibility

Nike recently unveiled the Vaporfly Elite, the shoe it has been working on to help it break the 2-hour marathon barrier. The shoe incorporates a "spring plate", and is claimed to have significant performance implications. I think the shoe, and the incorporation of spring-like devices in all shoes, should be banned for future credibility of performance. Here's why

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The “2-hour marathon” season begins

Kenenisa Bekele kicks off the 2017 Marathon season in Dubai, with what is a potential world record. It's the year of the "Breaking-2" after Nike's announcement last December. This article is an expanded version of one I wrote for an SA Newspaper on Jan 15th, 2017

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The sub-2 hour marathon in 2017? Thoughts on concept

Nike's announcement that they're backing three top marathoners to break the 2 hour marathon barrier in Spring 2017, is the latest installment in the sub-2 hype. Relevance and legitimacy aside, what would it take, product and course wise, to achieve? I look at shoes and downhill running to illustrate the concept of physiological barriers and how they might be shifted.

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Talent ID & Development: IAAF Level 5 and USATF Level 3 lectures

I’ve spent the last week, a very stimulating one, at the IMG Academy in Brandenton Florida, where I’ve lectured on the IAAF Level 5 and USATF Level 3 coaching courses. ┬áThe specific theme of this year’s Academy was Youth Sport, and I did four lectures in total – three on Talent ID and Specialization issues, […]

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On shit-deflecting umbrellas, high performance sport and Sunette Viljoen

South Africa's silver-medal winning Javelin thrower Sunette Viljoen has been in the SA news recently, for her criticisms of SASCOC, SA's Olympic Committee. The specifics of her objections are funding, but the concept is high performance management. My thoughts on how SA lets its elite athletes down

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Syed’s response, and a final wrap on the whistleblower/faith debate

In response to my recent critique of Matthew Syed's article on whistleblowers and secrecy, he sent me an email and requested it be published here on my site. Here then, is Syed's response, and my final thoughts on this before we hit the Rio Olympics.

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Transformation in SA sport: Dear Minister…

Transformation is a cyclical, recurring problem in South African sport. Yesterday, the SA Minister of Sport announced a ban on certain sports from hosting international events because they had not adequately met transformation targets. This article discusses the root causes, and explains the fundamental principles that have not been met, which is why we keep circling back to the same controversies.

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