Marketing and sponsorship

Biomechanics round

A minimalism/ barefoot fad and inconsequential footstrikes?

2013-05-16: Was the barefoot and minimalist running 'explosion' just a fad? Recent stats from the shoe industry suggest a decline. Here's why it's more likely a…

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Ban the Nike Vaporfly & other carbon fiber devices for future performance credibility

2017-03-21: Nike recently unveiled the Vaporfly Elite, the shoe it has been working on to help it break the 2-hour marathon barrier. The shoe incorporates a…

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Bekele wins Berlin

The “2-hour marathon” season begins

2017-01-16: Kenenisa Bekele kicks off the 2017 Marathon season in Dubai, with what is a potential world record. It's the year of the "Breaking-2" after…

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The sub-2 hour marathon in 2017? Thoughts on concept

2016-12-13: Nike's announcement that they're backing three top marathoners to break the 2 hour marathon barrier in Spring 2017, is the latest installment in the sub-2…

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IMG track

Talent ID & Development: IAAF Level 5 and USATF Level 3 lectures

2016-12-08: I’ve spent the last week, a very stimulating one, at the IMG Academy in Brandenton Florida, where I’ve lectured on the IAAF Level 5 and…

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Sunette+Viljoen

On shit-deflecting umbrellas, high performance sport and Sunette Viljoen

2016-08-29: South Africa's silver-medal winning Javelin thrower Sunette Viljoen has been in the SA news recently, for her criticisms of SASCOC, SA's Olympic Committee. The…

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Syed’s response, and a final wrap on the whistleblower/faith debate

2016-08-01: In response to my recent critique of Matthew Syed's article on whistleblowers and secrecy, he sent me an email and requested it be published here…

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Habana try scoring

Transformation in SA sport: Dear Minister…

2016-04-26: Transformation is a cyclical, recurring problem in South African sport. Yesterday, the SA Minister of Sport announced a ban on certain sports from hosting…

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SBW rugby tackle

Banning the tackle in rugby: A lesson in A vs Z

2016-03-03: A group of 70 academics and doctors proposed this week that tackling should be banned for children playing rugby. Would this work? Is…

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