Marketing & sponsorship  // Posts categorised as Marketing & sponsorship

Short thought on sport: Introducing The Science of Sport Podcast

The Science of Sport has a podcast! In case you missed, we have four episodes already, and the plan is a fortnightly discussion on some sports science issue that journalist Mike Finch and I deem to be engaging and of interest. This post summarizes what we've done so far!

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A short thought on sport: Evaluating Eliud. Is Kipchoge a next-gen 2:02 marathoner, or a mid-2:04 runner in a technologically superior shoe? Who knows?

Eliud Kipchoge is a physiological marvel. The Nike Vaporfly is a technological marvel. Both improve marathon performance. Except these statements can't both be true, and the implications for the integrity of running and how we evaluate performances, can't be ignored. This is an article on why that is.

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4-bullet Friday: More on the age-elite athlete thing, you all rock, plus “My most interesting” links for you

Real quick-fire today, with some links and things I found interesting this week: On Wednesday, I wrote a short thought on whether the conventional wisdom around how elite athletes “expire” and fade with age may be outdated. Seems to me that we hear a lot more about older athletes succeeding, and even dominating, than before. […]

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The pursuit of the sub-2 marathon: Where to next?

Where do we go next? Now that Eliud Kipchoge has taken us to the brink of a sub-2 hour marathon, have the boundaries of human endurance been recalibrated? Can we expect a 1:59 soon? Or did the Nike staged event simply move some of the boundaries aside? This piece looks at potential benefits, and asks whether we should expect to see a speeding up, or a slowing down, in the foreseeable future?

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Eliud Kipchoge 2:00:25

Eliud Kipchoge has run a marathon in 2:00:25, coming within sight of breaking the 2-hour barrier. How did he do it, and what might we expect in future? This post analyzes the splits, the tactics and the prospects for the 1:59:59 in the future.

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On the recalibration of world records: Brief thoughts

A proposal to recalibrate the track and field world records by removing all records set prior to 2005 has caused considerable controversy. I offer some views on the proposal, and explain why the step is probably necessary, but should not be 'abused' as a sign of a new generation.

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The sub-2 hour marathon attempt: The pacing strategy

The Nike-Breaking 2 attempt will happen in Monza this weekend. I don't think a sub-2 is possible, but what will be fascinating is to see a) how they go about pacing the attempt, and what happens if it starts to fall away; and b) what the collective advantage is of all the tactics employed. I predict 2:01:55 at best, a DNF is also a real possibility. More thoughts here.

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The way, then the lack of will: A story of anti-doping and those who might save it

The history of antidoping can be divided into two overlapping phases. There was once a huge lack of a "way" - inadequate tools to catch doping, leaving antidoping two steps behind the cheats. Advances in science have narrowed this, creating a better "way". This has exposed a bigger problem - a lack of "will". This article describes this, and offers a conceptual solution.

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Sports science, marginal gains and common sense

Bradley Wiggins called marginal gains "a load of rubbish" recently, and while his thoughts were poorly crafted and tainted by the context, it triggered an impassioned defence of the philosophy by Matthew Syed. I've always thought the concept trivialized sports science, and was arrogantly dismissive of the realities that there's really nothing unique about it. As a source of competitive advantage in elite sport, it cannot stand. More on that in this piece.

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