• Skip to primary navigation
  • Skip to main content
The Science of Sport

The Science of Sport

Scientific comment and analysis of sports and sporting performance

  • About
    • Who are we?
    • Mission
    • Contact us
    • Archive
    • Sitemap
  • Running
    • African running
    • Event analysis
      • Marathons
        • Berlin Marathon
        • Boston Marathon
        • Chicago Marathon
        • Comrades Marathon
        • London Marathon
        • New York Marathon
      • Track and Field
        • Olympic Games
        • World Athletics Championships
    • Running Physiology
      • Barefoot running
      • Running technique
      • Running shoes
  • Cycling
    • Cycling Physiology
    • Doping in Cycling
    • Tour de France Analysis
      • 2016 Tour de France
      • 2015 Tour de France
      • 2014 Tour de France
      • 2013 Tour de France
      • 2012 Tour de France
      • 2011 Tour de France
      • 2010 Tour de France
      • 2009 Tour de France
      • 2008 Tour de France
      • 2007 Tour de France
  • Sports Science
    • Doping
    • Fatigue/Central Governor
    • Fluid, heat & thermoregulation
    • Physiology
    • Sudden Cardiac Death
    • Talent vs training
    • Training theories
    • Weight loss
  • Series
  • Sports management
    • Marketing & sponsorship
    • High performance management
  • News/Controversies
  • Other sports
    • Cricket
    • Football/Soccer
    • Rugby
    • Tennis
    • US sports
  • Research
    • Publications
    • Ross’ research
    • Jonathan’s research
  • PRESS
  • Book Ross
    • Testimonials
    • Speaking
    • Consulting
  • Show Search
Hide Search
You are here: Home / Archives for Sports management / Marketing & sponsorship

Marketing & sponsorship

Running shoe tech: The Emperor’s clothes, and the issues for the integrity of running

Ross · 06 Feb 2020 ·

It’s been so long since I wrote anything here, I fear I’ve forgotten how. All I’ve written in the last few months is academic analysis of concussion data for scientific journals, so here’s hoping this doesn’t come out that way. But here goes… The failure to regulate “super shoes” hurts running. It undermines one of […]

Short thought on sport: Introducing The Science of Sport Podcast

Ross · 03 Jun 2019 ·

The Science of Sport has a podcast! In case you missed, we have four episodes already, and the plan is a fortnightly discussion on some sports science issue that journalist Mike Finch and I deem to be engaging and of interest. This post summarizes what we’ve done so far!

A short thought on sport: Evaluating Eliud. Is Kipchoge a next-gen 2:02 marathoner, or a mid-2:04 runner in a technologically superior shoe? Who knows?

Ross · 01 May 2019 ·

Eliud Kipchoge is a physiological marvel. The Nike Vaporfly is a technological marvel. Both improve marathon performance. Except these statements can’t both be true, and the implications for the integrity of running and how we evaluate performances, can’t be ignored. This is an article on why that is.

4-bullet Friday: More on the age-elite athlete thing, you all rock, plus “My most interesting” links for you

Ross · 08 Feb 2019 ·

Real quick-fire today, with some links and things I found interesting this week: [ribbon toplink=true]1. The elite athlete and age: Follow up on my last post[/ribbon] On Wednesday, I wrote a short thought on whether the conventional wisdom around how elite athletes “expire” and fade with age may be outdated. Seems to me that we […]

The pursuit of the sub-2 marathon: Where to next?

Ross · 08 May 2017 ·

Where do we go next? Now that Eliud Kipchoge has taken us to the brink of a sub-2 hour marathon, have the boundaries of human endurance been recalibrated? Can we expect a 1:59 soon? Or did the Nike staged event simply move some of the boundaries aside? This piece looks at potential benefits, and asks whether we should expect to see a speeding up, or a slowing down, in the foreseeable future?

  • Go to page 1
  • Go to page 2
  • Go to page 3
  • Interim pages omitted …
  • Go to page 7
  • Go to Next Page »

Copyright © 2023 · Science of Sports · Log in