The average scientific paper in a journal is read by 10 people. That’s not good enough – sports science must be more accessible. Therefore, I’m excited to invite you to submit your research for publication here on The Science of Sport. Here are the guidelines
Marketing & sponsorship
The 2-hour marathon and the 4-min mile
A recently launched group plans to help runners go under 2 hours for the marathon in five years. is it feasible? For many reasons, I say no. The 4-min mile analogy is often used – here’s my response to that particular thought.
Navigating the thin ice of science translation
The unnecessary polarization, selective filtering and oversimplification of science poses huge challenges for scientific translation. Thoughts on all three…
Knowledge marketing, and science’s losing battles
Sports science, for all its virtues and values, is often overlooked or fails to inspire real change. That’s in part, because it isn’t ‘marketed’ well enough to compete in the real world. Here’s an example to inspire change.
A minimalism/ barefoot fad and inconsequential footstrikes?
Was the barefoot and minimalist running ‘explosion’ just a fad? Recent stats from the shoe industry suggest a decline. Here’s why it’s more likely a “sustainable niche”, along with more caution on extremism and advocacy.