The truth is, if you’re reading this site, and do so regularly, then the above statement will come as no surprise. It shouldn’t, given what history has shown us about companies that make such claims about products ranging from supplements to holographic stickers. What is different is that the above quote comes directly from Power […]
Marketing & sponsorship
The responsibility of sporting greatness
We are avid readers at The Science of Sport, and as is often the case our reading material provides inspiration for posts. So today we will have a look at the “Social Science of Sport” because I have just finished “A People’s History of Sports in the United States,” by Dave Zirin. It takes the format of […]
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