Marketing and sponsorship

A minimalism/ barefoot fad and inconsequential footstrikes?

2013-05-16: Was the barefoot and minimalist running 'explosion' just a fad? Recent stats from the shoe industry suggest a decline. Here's why it's more likely a…

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The pursuit of the sub-2 marathon: Where to next?

2017-05-08: Where do we go next? Now that Eliud Kipchoge has taken us to the brink of a sub-2 hour marathon, have the boundaries of…

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Eliud Kipchoge 2:00:25

2017-05-06: Eliud Kipchoge has run a marathon in 2:00:25, coming within sight of breaking the 2-hour barrier. How did he do it, and what might we…

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On the recalibration of world records: Brief thoughts

2017-05-03: A proposal to recalibrate the track and field world records by removing all records set prior to 2005 has caused considerable controversy. I offer…

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The sub-2 hour marathon attempt: The pacing strategy

2017-05-02: The Nike-Breaking 2 attempt will happen in Monza this weekend. I don't think a sub-2 is possible, but what will be fascinating is to…

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The way, then the lack of will: A story of anti-doping and those who might save it

2017-04-24: The history of antidoping can be divided into two overlapping phases. There was once a huge lack of a "way" - inadequate tools to catch…

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Sports science, marginal gains and common sense

2017-03-29: Bradley Wiggins called marginal gains "a load of rubbish" recently, and while his thoughts were poorly crafted and tainted by the context, it triggered an…

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Ban the Nike Vaporfly & other carbon fiber devices for future performance credibility

2017-03-21: Nike recently unveiled the Vaporfly Elite, the shoe it has been working on to help it break the 2-hour marathon barrier. The shoe incorporates a…

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The “2-hour marathon” season begins

2017-01-16: Kenenisa Bekele kicks off the 2017 Marathon season in Dubai, with what is a potential world record. It's the year of the "Breaking-2" after…

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