Marketing and sponsorship

A minimalism/ barefoot fad and inconsequential footstrikes?

2013-05-16: Was the barefoot and minimalist running 'explosion' just a fad? Recent stats from the shoe industry suggest a decline. Here's why it's more likely a…

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Short thought on sport: Introducing The Science of Sport Podcast

2019-06-03: The Science of Sport has a podcast! In case you missed, we have four episodes already, and the plan is a fortnightly discussion on some…

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A short thought on sport: Evaluating Eliud. Is Kipchoge a next-gen 2:02 marathoner, or a mid-2:04 runner in a technologically superior shoe? Who knows?

2019-05-01: Eliud Kipchoge is a physiological marvel. The Nike Vaporfly is a technological marvel. Both improve marathon performance. Except these statements can't both be true, and…

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4-bullet Friday: More on the age-elite athlete thing, you all rock, plus “My most interesting” links for you

2019-02-08: Real quick-fire today, with some links and things I found interesting this week: On Wednesday, I wrote a short thought on whether the conventional wisdom…

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The pursuit of the sub-2 marathon: Where to next?

2017-05-08: Where do we go next? Now that Eliud Kipchoge has taken us to the brink of a sub-2 hour marathon, have the boundaries of…

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Eliud Kipchoge 2:00:25

2017-05-06: Eliud Kipchoge has run a marathon in 2:00:25, coming within sight of breaking the 2-hour barrier. How did he do it, and what might we…

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On the recalibration of world records: Brief thoughts

2017-05-03: A proposal to recalibrate the track and field world records by removing all records set prior to 2005 has caused considerable controversy. I offer…

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The sub-2 hour marathon attempt: The pacing strategy

2017-05-02: The Nike-Breaking 2 attempt will happen in Monza this weekend. I don't think a sub-2 is possible, but what will be fascinating is to…

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The way, then the lack of will: A story of anti-doping and those who might save it

2017-04-24: The history of antidoping can be divided into two overlapping phases. There was once a huge lack of a "way" - inadequate tools to catch…

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