Marketing and sponsorship

Vibram shoes named in lawsuit: The danger of barefoot running

2012-03-31: I received this link from a reader yesterday, which explains how Vibram USA Inc and Vibram FiveFingers LLC are part of a lawsuit where it…

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Snake-oils, supplements and the pinnacle of data presentation

2011-02-28: A big part of the reason for our existence at The Science of Sport is the clear and creative presentation and discussion of scientific subjects…

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Power balance, placebo and perceptions

2011-01-11: Last week a , whose holographic technology is supposed to “work with your body’s natural energy field”, “resonating and responding to the natural energy field”…

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Power balance bracelets: “No credible scientific evidence”

2011-01-05: The truth is, if you’re reading this site, and do so regularly, then the above statement will come as no surprise.  It shouldn’t, given what…

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The responsibility of sporting greatness

2009-04-04: We are avid readers at The Science of Sport, and as is often the case our reading material provides inspiration for posts. So today we…

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