Marketing and sponsorship

Power balance bracelets: “No credible scientific evidence”

2011-01-05: The truth is, if you’re reading this site, and do so regularly, then the above statement will come as no surprise.  It shouldn’t, given what…

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The responsibility of sporting greatness

2009-04-04: We are avid readers at The Science of Sport, and as is often the case our reading material provides inspiration for posts. So today we…

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